Excellence sells . . . period! (some periods need an exclamation point)
And yet, companies everywhere spend more money on marketing than they do on excellence.
Before he died, the father of modern marketing, David Ogilvy, once said, “Great marketing only makes a bad product fail faster.”
Create something great and you will be in high demand, because excellence sells.
If today finds you struggling to capture market share, it is time to be honest about your product.
Where have you experienced excellence during the past month?
Randy is an author, speaker, executive coach, and the CEO of InteGREAT Leadership. He invests his time encouraging leaders around the world.