Last Friday I had the opportunity to speak to a company’s core leadership team on the subject of high performance. To set up the day we looked at several changing market dynamics.

I think we would all agree, from technology to competition, the demand to adapt to the needs of your customer base is enormous. The only thing unchanging is the pace of change, which continues to accelerate. 

With our minds wrapped around the need for change, it was the end of the day that brought us back to reality. The company brought in Howard Behar, former president of Starbucks International for a Q&A after I spoke. What an honor to share the stage with such a great leader … and talk about a guy who is comfortable with change. Howard helped take Starbucks from 28 stores to over 23,000 during his time with the company. 

Howard Behar

But it was what Howard said about not changing that resonated most. 

“I’d rather work for an organization that was unsuccessful, yet true to their values, than one that was successful financially without being true to their values. Never change who you are. Hold to your values!” 

Howard’s words challenged me on many levels. Truthfully I value my values much more than I do financial success. But if I’m dirt honest, I am conflicted at times. Too often it is easy to be lured by the bottom line or to desire approval from those I encourage. 

How about you? Do you set your affection more on your success or your values? Are there times when you compromise who you are to impress others. 

Duplicity is the enemy of trust. You can increase your impact if you will be who you are … define your values and live them out. If you want to win in today’s marketplace and you’re a values driven leader, be willing to change everything except the most important thing … who you are.

The world needs more YOU!

Leadership Begins at Home,

Randy

Why do you think so many leaders compromise on their values?

Comment Below …

Author: Randy

Randy is an author, speaker, executive coach, and the CEO of InteGREAT Leadership. He invests his time encouraging leaders around the world.