After blogging about “why” a few days ago, someone sent me a link to Simon Sinek’s Ted Talk, “How Great Leaders Inspire Action.”
In the talk Sinek makes the following observation: “People don’t buy what you do, they buy why you do it.”
As you begin a new week of leadership go back to your why instead of your what. If you will, your energy will rise and your production will follow.
What is your “why?”
Randy is an author, speaker, executive coach, and the CEO of InteGREAT Leadership. He invests his time encouraging leaders around the world.