Change or Die

In May 2005 there was an article in Fast Company Magazine titled Change or Die written by Alan Deutschman. The article began with the following words …

“Change or Die … What if you were given that choice? For real. What if it weren’t just the hyperbolic rhetoric that conflates corporate performance with life and death? Not the overblown exhortations of a rabid boss, or a slick motivational speaker, or a self-dramatizing CEO. We’re talking actual life or death now. Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn’t, your time would end soon — a lot sooner than it had to. Could you change when change really mattered? When it mattered most?”

Every year around this time I spend time evaluating my life and leadership. As I prepare for 2016 the reality is there are a few changes I need to make. How to scale my company, create more capacity, better use technology, and encourage more leaders all make my list. I hate to admit it, but if I refuse to make changes things will begin to die. My dreams, influence, opportunities, and relationships are all on the line.

I’m hoping you have a list of things you would like to change in your world too. 

[Tweet “You really do have a choice. You can change, or you can die. “]

You really do have a choice. You can change, or you can die. 

I say, take the easy way out and change.

I’ve shared the quote before, “If you don’t like change, you will like irrelevance even less.” I’m not sure who said it first, but it causes me to lean into change every time I think about it. 

Unless leaders change, they live on borrowed time. Before the year ends, I encourage you to make a list of a dozen things you will do different moving forward, and don’t be surprised if simply making the list brings you life. 

“Change or Die … What if you were given that choice? For real.” The truth is, that really is the choice.

Leadership Begins at Home,


Why do you think so many leaders resist change?

Comment Below …

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Dwayne Parker

5 years ago

Leaders will sometimes resist change when they have experienced prior success with a proven method. If a pastor of a church preached the exact sermon Sunday after Sunday he would eventually notice the congregation dwindle in numbers. As leaders, we have to be open to change in order to reach our potential.


5 years ago

So true, Dwayne. Thanks for commenting!

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