I have a friend who over communicates and it drives me nuts. But here’s the thing … I never wonder

what they think, where we are going, or feel like I am in the dark.

Those who lead great, cohesive, teams understand the need for clarity, as we saw yesterday. They also understand the need to over-communicate. Let’s face it. Vision leaks, priorities are often pushed aside, and teams lose focus.

In The Advantage, Patrick Lencioni writes, “Healthy organizations align their employees around organizational clarity by communicating key messages through…

  • Repetition: Don’t be afraid to repeat the same message, again and again
  • Simplicity: The more complicated the message, the more potential for confusion and inconsistency
  • Multiple mediums: People react to information in many ways; use a variety of mediums
  • Cascading messages: Leaders communicate key messages to direct reports; the cycle repeats itself until the message is heard by all

If you think you have communicated something just because you have said it, think again. Make the commitment to repeat, repeat, repeat. Keep your message simple. Find a variety of ways to say it, spray it, wheel it, and deal it. Finally, make sure the message flows throughout your organization.

You might drive people nuts, but you will forfeit your advantage if you fail to over-communicate.

Leadership Begins at Home,


What are some of your best practices when it comes to communicating a message to your team?

Comment Below …