With all this talk of “why” the past few days, you might be tempted to forget about the “how.” Don’t.

The question is, how do you go about choosing your “how?” Your process / strategy?

Admittedly, there are options. You can go with what’s working or what has worked in the past. You can copy what everyone else is doing by hopping on the latest and greatest train. You can even try something innovative and out of the box.

Before going off in one of those directions, I have another suggestion for you to consider. Why not link your how back to your why?

Think about it. The options listed above may or may not be rooted in your dream. But what if every plan you developed, every system you implemented, and every to do list you wrote out, could be traced back to “WHY” you do what you do? Every task would surely be more fulfilling (and fruitful) because it would be rooted in who you are at your core.

I am amazed at how many leaders have a strategy that is not tied to their mission. Don’t fall into that trap.

Keep refining your “how.” But remember, the best way to do that is to start with your “why.”





When was the last time you evaluated your strategy with your purpose in mind?