In Tribes, Seth Godin writes: “When your brand makes promises it can’t keep, your overworked staff bears the brunt.”
This happens all the time. A leader “crosses his fingers,” stands up and makes a promise, and then heads off to a golf course or an office somewhere to hide from the masses.
As Captain Hook, from Peter Pan, would say . . . “Bad form!”
Great leaders don’t make promises unless they know the team can deliver. They protect the most valuable resource available to them, their staff.
Are you a promise maker, a promise breaker, or a promise keeper?
Ask your customers and ask your staff. Believe me, they know.
Master a few things and deliver on them every time. Doing so will ensure a satisfied customer base and a loyal group of employees.
What happens when a leader fails to deliver on her promises?